Pacheco considers video/film to be a critical, essential tool for rapid success in advocacy work. He believes that fighting a campaign with weak or no visuals is like being forced to fight with one hand tied behind your back.
Pacheco is responsible for producing, directing, script writing, storyboarding, and editing approximately 30 compelling television commercials, videos, and public service announcements. He has produced numerous promotional, lobbying, campaign, and educational video productions.
He arranged for virtually all productions to include appearances by respected Members of Congress and public officials, and for all productions to be narrated by well known celebrities ranging from Candice Bergen, Alec Baldwin, and Kim Basinger to Paul McCartney.