Corporate Campaigns
Some of his most notable accomplishments have been by defying the conventional wisdom by picking fights with multi-billion dollar corporations, and then winning.
The fights (campaigns) are hard fought, highly publicized, high profile, multi-year, multi-faceted, aggressive, and highly organized efforts to compel the targeted corporations to stop maiming and killing animals, or in some cases, to dramatically improve the living and dying policies in place.
Typical campaigns require the skillful, carefully choreographed and strategic use of top flight representatives of approximately 9 fields:
- Undercover Investigators
To catch the targets abusing animals, on film and red handed
- The Scientific Community
To provide scientific evidence and ammunition for Congress to use against the targets
- The Celebrity Community
To attract and bring in the Congress and the media4. The national media to attract and bring in the celebrities, the Congress, and the public
- Members of Congress
To bring critical pressure on the targets
- Many loyal, dedicated members and protestors
To create and apply pressure on Congress
- Civil Attorneys
To file high profile law suits against the targets and to defend us against suits by the targets
- Criminal Defense Attorneys
To fight off counter charges filed against our team as a result of pressure from our targets
- Wealthy Donors
To donate the funds to pay for it all
Corporations successfully fought in this manner include companies such as:
General Motors..........at the time, the largest corporation in the world with over $100 billion in annual sales.
Mobil Oil.....................oil production equipment killing wildlife worldwide.
Exxon ........................oil production equipment killing wildlife worldwide.
Phillips Petroleum ......oil production equipment killing wildlife worldwide.
Shell Oil .....................oil production equipment killing wildlife worldwide.
Gillette........................$16 billion in annual sales.....killing animals in painful experiments.
Revlon.........................$7 billion in annual sales.......killing animals in painful experiments.
Avon ...........................$5 billion in annual sales.......killing animals in painful experiments.
Benneton.....................killing animals in painful experiments.
L'Oreal ........................killing animals in painful experiments.
Tonka ..........................maiming and killing animals in tests.
Mattel ..........................maiming and killing animals in tests.
Hasbro.........................maiming and killing animals in tests.
Amway.........................maiming and killing animals in tests.
Kenner.........................maiming and killing animals in product tests.
Mary Kay......................maiming and killing animals in product tests.
Versus: PETA..............$16 million in annual donations
